I’ll just come out and say it: Amazon’s newest Echo hits the sweet spot.
The Echo Spot fills a hole in Amazon’s Alexa lineup
that I didn’t even know was there. With no less than six smart
speakers, plus a variety of tablets and apps, I thought Amazon had its
bases more than covered. There are Alexa options to handle every room,
budget, and situation in need of a smart speaker. And if you can’t find
something in Amazon’s stable, you can choose from a bevy of third-party
Alexa-compatible devices. But while the Spot isn’t the first Echo device
with a screen, it is the first seemingly designed to complement
whatever room you put it in. It might not stand out like the Show, but
it doesn’t fade into the background either.
Simply put, the Spot has something the other Alexa-powered devices in
my house don’t: good looks. It’s the first Echo that I didn’t actively
try to hide. In fact, I tried a few different locations in my kitchen
before I was happy with its visibility, and I’m already scouting places
in my bedroom and home office for future Spots. The Spot is more than
another Echo with a screen. It’s a new experience and a new direction
for the platform, it just might be the device that puts Alexa out of
reach of Siri and Google Assistant.
An Echo that looks good
The Spot is essentially a smaller, cheaper version of the 7-inch Show,
Amazon’s most expensive Echo device. But unlike the Dot, which is
merely a shorter Echo, the Spot is a full reimagining of the
Show—smaller yes, but also much more stylish with a more balanced design
and classic good looks.
At four inches in diameter, with a 2.5-inch circular screen, the Echo
Spot shares a similar aesthetic with a Nest Thermostat, right down to
its huge chunk of black bezel all around. A circle of speaker holes
pepper the bottom edge, and it naturally rests at a 70-ish degree angle
that makes it easy to see from anywhere in a room. Its visibility is
buoyed by its adaptable brightness and excellent viewing angles, as well
as the trademark blue “listening” ring that circles the screen.
In fact, the Spot isn’t at all that recognizable as an Alexa device
at first glance. If it’s on a nightstand or a desk, it’ll look like an
alarm clock. If it’s in a kitchen (where mine is), it’ll look like a
fancy egg timer. Where other Echo’s look like they were designed from
the inside out, the Spot feels like the first Echo that’s truly meant to
be seen, with simple curves that help it adapt to whatever environment
it’s in.
However, because you’re going to want to put your Spot in a prominent
location on a counter or a nightstand, you’ll need to contend with its
power cord. To look at the Spot’s promotional images, you’d think it
runs on a battery. But it depends on a large AC adapter with an attached
cable. I suspect that this time next year we’ll get a Tap-like Spot
that includes a charging cradle for extra versatility, or perhaps a third-party manufacturer will develop an accessory. But for now, you might need to get creative to hide that cord.
See Spot run
As an Alexa device, the Spot works just as expected. Fire it up and
any skills and smart home connectivity you’ve added to other Echo
devices will be at the ready, as well as music, audiobooks, and of
course, Alexa’s bountiful brain. But the screen adds a few tricks that
make it feel like an entirely new device.
Ask it to play a trailer and it will oblige. Or ask how to make
spaghetti carbonara or grilled cheese, and you’ll get step-by-step
instructions. If you store your digital photos in the Amazon’s Prime
Photos, you can run slideshows on the display. You can also view a live
stream from your Ring video doorbell or Nest camera if you’ve enabled
those skills. Videos either play in their original format, or they can
be zoomed and centered to fill the screen. Both formats have significant
drawbacks—one’s too small and the other’s rather truncated—but it’s
still a neat way to quickly pull up video clips without reaching for
your phone. The Spot can’t show YouTube content, but now that Amazon has
decided to sell Chromecasts again (or will be soon), perhaps that will change.
The big-screen alternative
You can make voice calls to other Echo’s and to contacts who have the
Alexa app installed on their smartphones, but if you know someone who
has a Spot or a Show, you can make FaceTime-style calls too. Calls
connect quickly with clear audio and lag-free streaming, and there’s
very little effort involved. Just say, “Call dad,” and it’ll start
dialing. Amazon hasn’t supplied the specs, but while the camera isn’t as
high quality as a premium smartphone, it’s certainly good enough for
casual conversations.
Michael Simon/IDG
You can disable the camera by pressing the middle button on the top of the Spot.
Additionally, the Spot includes the somewhat controversial Drop In
feature that lets you instantly connect with other Echo’s (using audio
or video), but you can easily limit it to your household or turn it off.
In fact, you can disable the camera completely if you’d like (via a
toggle in settings or a physical button on the device itself), which
should allay fears about having an always-connected camera in your
bedroom.
Spot’s smarts on display
Even if you never use the Spot to view a feed or make a call, its
screen will still be at the center of attention. When not in use, you
can choose one of the 16 analog and digital clock faces, and the display
can also cycle through a series of customizable screens showing events,
alarms, notifications, weather, and trending news. It’s similar to the
Show in this regard, but the Spot’s diminutive size makes it much more
likely to be placed in a position where you’ll regularly see and use it.
Michael Simon/IDG
The blue ring around the Spot’s screen means Alexa is listening.
The Spot’s interface is relatively intuitive, but I had some issues
with navigation, as the combination of voice and touch was tricky. I
instinctively tapped and swiped the Spot’s screen more than I probably
needed to, quickly learning that voice commands such as “Alexa, go home”
or “Alexa, open Settings” were better options. But you can’t do
everything by asking. For example, when I asked Alexa to change the
clock face and theme, it didn’t understand either command.
As a speaker, I found the Echo Spot to be surprisingly capable,
whether playing music or simply listening to Alexa’s responses. It’s no
Google Home Max in terms of its audio chops, but it’s not bad. It’s
measurably better than a second-generation Echo Dot and most people
won’t need to bother with attaching a Bluetooth speaker.
Should you buy an Echo Spot?
The Echo Spot is easily my favorite smart speaker, and I have plenty
of them in my house: two Dots, two Google Homes, and a full-sized Echo. I
was too put off by the Show’s size to take the plunge, but the Spot’s
good looks, versatility, and overall capabilities make it equally good
as an entry-level smart speaker or an addition to an existing home
set-up.
Michael Simon/IDG
Spot, meet Dot. Dot, meet Spot.
At $129, it’s one of the more expensive Echo devices (the Show is $230, the invitation-only Look costs $200, and the wholly unnecessary Plus
costs $150 with a free Philips Hue bulb), but it’s still a pretty solid
value for what you’re getting. It’s a killer alarm clock, a great
kitchen timer, and just an all-around cool addition to an office. The
camera might be off-putting for some, but the ability to disable it
should prevent it from being a deal-breaker. Besides, if you’re buying
an Echo, security and privacy probably aren’t too high on your list anyway.
Google and Apple are both betting that the evolution of the smart
speaker is in higher-fidelity sound, an area that Amazon has
conspicuously ignored, leaving that slice of the market to Alexa
licensee Sonos. Time will tell which strategy is right, but next to a
$399 Google Home Max or $349 Apple HomePod,
the Echo Spot is a no-brainer for anyone but the most discerning of
audiophiles. And once it gets its inevitable price cut to $100 sometime
next year, it’ll be even harder for Amazon to keep it in stock.
And by the time Google and Apple come out with a competitor, it might be too late.
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