The Guardian interviewed Sony CEO Kaz Hirai, who talked in
depth about the company’s various divisions, but we found his thoughts
on the smartphone segment the most interesting.
First, the good news: Sony Xperia phones are here to stay. Now the
bad: phones may not be. Hirai believes the future lies elsewhere but to
capture and lead this future market, his company needs to stay in the
communication business.
“It’s not about the smartphones of today; it’s more about looking beyond smartphones – at what are we going to be doing – and to be a player in this space; ideally to be a leader. For that strategic reason, I want to make sure we stay, not in the smartphone business, per se, but in the communications business.”
Some companies (Samsung, LG, Apple) already offer an alternative,
phone-free life – smartwatches with voice call and LTE support, plus
music streaming and wireless payments. The market’s thirst for large
screens, however, means that few have dropped their phones in favor of a
watch.
Sony, however, has effectively discontinued its smartwatch line, the
last model came two years after Hirai took over as CEO. So whatever he
envisions as the future of communications, it’s probably not wrist-worn.
The company has some forward-looking projects, but for now it's tough to see where they might lead. The Sony Xperia Touch is a fascinating way
to interact with standard Android apps and games and offers some novel
functionality. And the Sony Aibo robot dog makes for an emotional
connection to electronics.
The CEO also touched on one of Sony’s most successful businesses –
the image sensor division. They are used by the leading manufacturers of
phones, digital cameras and surveillance equipment, but Sony wants a
piece of the growing automotive market as well.
Hit to Source link to read the full interview with Kaz Hirai. He also
talks about Sony Pictures, Sony corporate culture and his own guiding
philosophy.
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