Various analysts are cutting their forecasts for iPhone X
shipments, Nikkei Asian Review is just the latest to chime in – it
predicts a 50% cut in Apple’s original production target. That works out
to 20 million units, which is slightly better than KGI’s 18 million
estimate. For comparison, Canalys calculates that 29 million X’s were
shipped in the final quarter of last year.
These predictions are based on scuttlebutt from the supply chain,
which is bracing for lower orders from Apple and thus lower revenue.
Samsung’s OLED business already took a hit and KGI believes Apple may return to LCD to rejuvenate sales.
Of course, we shouldn’t be quick to point to the display panel – the
iPhone X is the priciest handset from an already expensive maker, it
comes in only one size and features a first-gen (and less than perfect)
FaceID. Still, the performance of its first OLED phone may cause Apple
to pause its plans to introduce more OLED models.
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